The study of letterforms—their form and function in graphic communication. Credits: 3.
11:00am—12:15pm; T, R // CRN 22282
There are no required texts for the course, but the following books are helpful.
- The Elements of Typographic Style by Robert Bringhurst
- InDesign: Classroom in a book
- Discussion of the historical context, purpose, and role of typography within graphic communication, and society in general
- Use of appropriate terminology associated with typography
- Demonstration of proper practices such as type selection, composition, hierarchy and legibility
- An understanding of the visual form (art) and the utilitarian function (science) of typography
- Strathmore Sketch pad (9x12, 100 sheets, 50 lb.)
- Strathmore Bristol Vellum pad (14x17, 20 sheets, 100 lb.)
- Black Sharpie Pens
- black marker (recommended: PrismaColor PM-98, black, broad to fine)
- 18-inch ruler with cork-back
- X-Acto knife
- 3M Super 77 Spray Mount
- foam core or gator board as needed
The course includes assigned readings, lectures, classroom discussion, exams, exercises and projects all intended to promote not only theory but practice and application. Assigned readings serve as a primer to class discussion, and promote a more informed dialogue. Lectures reinforce topics found in the readings, emphasize key points and include visual examples of typographic concepts. Students will exhibit understanding of typographic principles through exercises and projects.
- project 1 - Drop-A-Cap - 50 pts. // example file
- project 2 - Type Anatomy - 100 pts.
- project 3 - Just My Type - 100 pts.
- project 4 - Modular Type - 100 pts.
- project 5 - Poetry in Motion - 100 pts.
- project 6 - Medium is the Message (group project) - 50 pts
- project 7 - Magazine Spread - 200 pts.
- in-class exercises - 10 pts.
- written final - 50 pts.