The Changing Visual Identity of Churches:
From Symbols to Branding // MFA Thesis

This study follows the evolution from simple symbols to modern visual identity systems used by churches. The research explores when the transition occurred and discusses the contributing factors such as church history, societal shifts, advances in communication and technology as well as modern consumerism and corporate brand identity, all of which play a pivotal role in the transfer from simple symbols to high-concept church branding.

For more information on this topic, or to schedule a speaking engagement, please contact me, coreyleefuller@gmail.com